29 May, 2020
Agri-Phoenix shines light on young farmers
FUTURE AG Queensland will be shining the spotlight on young farmers when it launches a 30-day social media campaign highlighting young people in the Outback and their passion for agriculture.
The campaign, Agri-Phoenix, is set to launch on
Instagram on June 5 and aims to raise awareness of those doing it tough on the
land amid the current climate.
It will feature 30 “bushies” aged between 16 and 35 working in agriculture. Each day, one person will convey their love of the land and their commitment to protecting their natural capital and heritage.
Future Ag Principal, Dr Pamela Greet, said the social media campaign was intended to create a greater connection between city and country people as both were experiencing similar circumstances due to Covid-19.
“Throughout 2019, Queensland witnessed debates around significant issues for regional Queensland and the ag sector,” Dr Greet said. “These issues included drought, communities running out of water, alarming unseasonal fires, the health of the reef, loss of biodiversity and job insecurity in regional Queensland.
“Nothing prepared us for the way Covid-19 has shaken the very foundations of our society and economy. We have been reminded of all that agriculture and fisheries contribute for us to survive and thrive.
“In these circumstances it is imperative we train and retain young people in rural industries and recognise their everyday contribution to our collective well-being.
“This project is intended to build bridging conversations and a collaborative mindset between city and country for cooperation to protect and enhance our landscapes and their biodiversity.”
Dr Greet said the inspiration behind Agri-Phoenix began prior to the Covid-19 pandemic, and she is excited to see several youth in agriculture already signing-up for the Instagram campaign.
“Initially I was motivated to support farmers as they grappled with the combined impacts of droughts and then bushfires,” Dr Greet said. “But when I saw the stampede in supermarkets, I realised this was a great opportunity to remind all of us about what we take for granted every day.
“We already have our first week’s talent lined-up. The more voices we can raise in this conversation and the more people talking about how food producers protect and care for the environment, the better.
“And yes, we know it’s not perfect. There are places where performance and protections can be improved, but thanking producers and acknowledging their role as caretakers and custodians is a good place to start.”
Future Ag Queensland’s Agri-Phoenix Instagram campaign is scheduled to launch on Friday, June 5, with posts available at www.instagram.com/futureagqld.