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The Independent Voice of
Central West Queensland since 1923
Central West Queensland
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Business

2 September, 2020

Tourism accolades prove region is tourist oriented

MULTIPLE businesses and tourist destinations in Longreach have been recognised during this year’s Travellers’ Choice Awards, being among the top 10 per cent of organisations world-wide.

By Hamish Hart

Qantas Founders Museum was recognised as being in the top 10 per cent of tourist attractions in the world.

Calculated based on the millions of TripAdvisor reviews from 2019, award winners are recognised for consistently receiving high standard feedback from users worldwide based on the travel businesses’ five-star rating system.

Several Longreach tourism and hospitality businesses were awarded the global honour, including Outback Pioneers, Outback Aussie Tours, Darcy’s Diner, Merino Bakery, Harry’s Restaurant, Australian Stockman’s Hall of Fame and Outback Heritage Centre, and Qantas Founders Museum.

Chief commercial officer at TripAdvisor, Kanika Soni, said it is important to recognise these award winners.

“Winners of the 2020 Travellers’ Choice Awards should be proud of this distinguished recognition,” Ms Soni said.

“Although it’s been a challenging year for travel and hospitality, we want to celebrate our partners’ achievements. Award winners are loved for their exceptional service and quality.

“Not only are these winner well deserving, they are also a great source of inspiration for travellers as the world begins to venture out again.”

CEO of Qantas Founders Museum, Tony Martin, said it was gratifying to receive an honour based on visitor reviews.

“Qantas Founders Museum is thrilled to be a Travellers’ Choice Award Winner and be recognised as one of the top 10 per cent attractions worldwide,” Mr Martin said.

“Our museum is committed to telling the incredible history of Qantas in new and exciting ways that our guests will enjoy and remember.

“We would also like to thank all our customers who have visited, reviewed and supported our museum not just in 2019, but since we opened our doors in 1996.”

Longreach Mayor, Tony Rayner, said it was fantastic to see small and large business operators like Mr Martin embrace the tourism economy, believing the recent partnership with Winton Shire Council will only enhance regional tourism.

“It’s no surprise that our tourism industry is being recognised in this way,” Cr Rayner said. “With so many first-rate attractions and operators, our region is leading the way in what is an extremely competitive industry for Queensland.

“It’s also great to see more of our region’s small businesses embracing the visitor economy and delivering these award-winning levels of service. It demonstrates that we’ve come of age as a destination.

“We’ve invested more in tourism marketing post-restrictions, primarily through our joint campaign with Winton, reaching metro and regional markets. You can see the results. More people from more diverse markets are visiting and discovering what our region has to offer.

“It will be exciting to see how this changes our industry for the better in the long term.”


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